When you’re running a virtual assistant business, one of the things that can prove difficult is marketing: specifically, what can you do as a virtual assistant to encourage your clients to help spread the word about what you have to offer.

Virtual assistant marketing is, after all, as much about word of mouth advertising as it is about having a great website. Obviously, you’ll want to include client testimonials on your website, but what can you do to get your clients to actually talk about – and hype – your services?

One thing that you can do that’s relatively simple is to offer a discount to clients who help you to get the word out. Consider offering a percentage off of your weekly rate or a set dollar amount off of a specific project (depending on how you charge for your services) to your current clients who spread the word.

If they are happy with your services, they should not be reluctant to tell others (unless they’re afraid of losing you). Offer the reassurances that your clients need that you’ll still be there for them and make sure that you’re always meeting and exceeding their expectations, but encourage them to help you grow your business with a good incentive for getting the word out.