When a lot of businesses make the choice to market themselves, there’s this inclination to start putting their logo on t-shirts, notepads, magnets, websites, coffee mugs, blankets, duffel bags and a wide variety of other products. However, is it a good idea to turn to these products as a way to market your virtual assistant business?

Virtual assistant marketing is an essential part of sustaining and growing your business, however it’s a good idea to keep one thing in mind: when you’re running a virtual assistant business, your business itself is going to be unconventional; as a result, conventional marketing techniques like the use of products are not always going to be as effective.

Would some of your clients wear a t-shirt that you had your business logo printed on? Possibly. Would your clients benefit from having another coffee mug on their desks? While some business pros would tell you there’s no such thing as too much coffee, but that a coffee mug collection can get a little out of hand.

In other words, one of the things that you’re going to want to be sure of is that you are marketing your VA business effectively. Print marketing can help you to reach your goals as can marketing your business online. However, you just might find that there are some ideas for virtual assistant marketing that will be less beneficial to you than others.

This entry was posted on Friday, August 22nd, 2008 at 9:51 am and is filed under Virtual Assistant Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.