At first glance, when you see the question what does running a virtual assistant business have to do with the stock market your thoughts may go straight to the seemingly obvious answer: when business stocks lose value, those businesses will be looking to cut costs and may turn to a virtual assistant to make sure that everything that needs to be done is completed. However, while that it probably true, it wasn’t the point that I was considering when I started this post.

What I was thinking is that running a VA business is a lot like investing in the stock market - especially when it comes to working with your clients. Just as you want to be sure that when you invest in the stock market you diversify, when you start bringing clients into your business or you start working with additional virtual assistants, you are going to want to make sure that all of your clients aren’t from the same company and that your virtual assistant have different specialties, respectively.

Simply put, if you have 20 clients and 17 of them work for the same company, if that company goes under, the VA business you’re running could be in trouble to; if the company folds, you lose the majority of your clients as well. Likewise, if you bring in a number of other VAs into your business, it’s a good idea to make sure that you are working with virtual assistants who don’t all have the same skill set; sure, it’s great to be able to back one another up but what happens if a client is looking for a different sort of service?

By diversifying while running a VA business, you’ll find that you are in a much better position to achieve the success you are looking for.