One of the most interesting things about becoming a virtual assistant and running a business of your own is that, while many of your clients will have some understanding about what virtual assistants do, they may not fully understand the process.

When you’re the virtual assistant and you are asked what you do, how will you answer?

It’s something that’s good to think about – even if you’ve been in business as a virtual assistant for a while. In part, your answer is going to be, “well, some virtual assistants. . .” because, as you know, many of us have different specialties that we bring to the field, different services that we offer to out clients.

However, what you are likely to discover is that there are some benefits when the answer is more personal. “Here’s what I do as a virtual assistant,” is far more specific than trying to sum up the whole profession for everyone in one simple statement.

Of course, the flip side of that comes into play when your business involves a number of virtual assistants who provide different services. If that’s the case, work on a general explanation and then, before getting into anything more specific, ask your prospective client what he or she is looking for. That gives you a chance to target your answer to the individual – something that is likely to help you bring in additional clients.