Comments on: Virtual Assistant Marketing: Making a Tough Task Easier http://www.virtualu.com/blog/2008/03/30/virtual-assistant-marketing-making-a-tough-task-easier/ Virtual Assistant Information Wed, 28 Jan 2009 11:58:18 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Jeff Yablon http://www.virtualu.com/blog/2008/03/30/virtual-assistant-marketing-making-a-tough-task-easier/comment-page-1/#comment-236 Jeff Yablon Mon, 31 Mar 2008 15:12:41 +0000 http://www.virtualu.com/blog/2008/03/30/virtual-assistant-marketing-making-a-tough-task-easier/#comment-236 Interesting statement. On the one hand, very much correct, in an "applicable to any industry" way. On the other hand, might well be . . . WRONG. Here's why: people who are "looking" don't read brochures; they're already too stressed (as evidenced by the fact that they are looking). So the presentation has to be "good" (whatever THAT means), but the content is . . . not being read. Fun game we're all playing, huh? Jeff Yablon President & CEO PC-VIP Inc/Virtual VIP <a href="http://virtual.answerguy.com" rel="nofollow">Virtual VIP</a> Interesting statement. On the one hand, very much correct, in an “applicable to any industry” way. On the other hand, might well be . . . WRONG.

Here’s why: people who are “looking” don’t read brochures; they’re already too stressed (as evidenced by the fact that they are looking). So the presentation has to be “good” (whatever THAT means), but the content is . . . not being read.

Fun game we’re all playing, huh?

Jeff Yablon
President & CEO
PC-VIP Inc/Virtual VIP
Virtual VIP

]]>