When you are running a VA business – whether you are just getting started or you are getting ready to expand the services that you offer – it’s important that your clients are able to get a feel for whom you are.

So who are you? What will your clients want to know?

One thing to focus on while you’re running a VA business is letting your clients know your level of experience. If you’re just getting started, you may want to include some information about where you have worked in the past and information about whatever VA business training you’ve undergone.

Another thing to focus on involves the types of skills that you have. If you’re going to offer general administrative services, let them know how you developed those skills. If you’re going to focus on creative and marketing services, you may want to create something of a portfolio of your past work.

When you’re running a VA business, you don’t necessarily have to write up a full bio for your website or other marketing materials, but you need to be able to give prospective clients the chance to get to know you because that is going to help you attract business.

In addition to the information that you make available, you’ll find that there’s one more important thing that you can do when it comes to helping clients learn more about you: follow through. Return calls, meet or beat your deadlines and do all that you can to build your reputation. That combination will help you to get to where you want to be.