One of the common forms of business training that new VAs want and need relates to virtual assistant marketing. Yesterday’s post was all about the online and offline marketing tools that are available and the importance of not leaving out the basics; today, let’s take a quick look at some to the tools that you can call on for marketing your business.

1. A list of the ways in which businesses can benefit from using VA services is an essential marketing tool. If you need to convince others of why they should use your services, you’re going to need to be able to tell them what’s in it for them.
2. A list of the services that you provide. Now, it’s a good idea to look at what services you offer when you create a marketing plan for a simple reason: when you’re clear about what you can do, it’s easier for businesses thinking about using your services to know which questions to ask; they’ll have a chance to know right away what you can do.
3. Your contact information. When you’re marketing your VA business – whether with postcards or a website – a key element that you need to look at is whether or not it’s going to be easy for prospective clients to reach you.
4. A sense of what marketing materials you can use. Knowing when to blog, what to do with your website, when to use brochures and when to send out postcards: all of these are vital to marketing successfully.

When you collect your VA marketing tools, you’ll find that you just might be more prepared to market your business than you had thought that you were.