When it comes to virtual assistant marketing you’re likely to find that you need to do an interesting mix of things in order to get your business off the ground and up and running and to start attracting clients can be challenging. It’s not so much the marketing itself that may cause some stress, it’s the juggling and balancing part of the act.

Internet Marketing

Because your virtual assistant business lets you work for anyone anywhere – within reason of course, the same time zone or a willingness to work on another time zone’s schedule is a definite plus – a lot of the marketing that you’ll do for you VA business is going to take place online. That means that you’ll want to factor in article marketing, blogging, online press releases, forums and social networking sites. The plus side of this is that they are all marketing tools that you’ll be able to put to work for your clients, the downside is it can be a bit time consuming.

When it comes to internet marketing for your virtual assistant business, it’s probably best – at least initially – to be sure that you have a great website and a blog where you talk about the services that you offer, and to invest in a small pay per click campaign that can help draw traffic to your website. Once you have these things working for you, you’ll be able to network with other virtual assistants to get their advice on the best next steps to getting the word out.

Traditional Marketing

Even when you work virtually, one of the things that you’re going to discover is that there are opportunities close to home. If you don’t look into some traditional marketing materials – brochures, flyers, business cards – you may find that you miss a great big market that could dramatically affect the success of your business.

Think about it: aren’t there people in your area who would benefit from the services that you offer – people who may know you socially but may not know about your business? Besides, when marketing is one of the services that you offer, what could be better than using postcards and other materials to market your work? It gives you a chance to pass out samples of what you can do.

Mostly though, what you’ll find is that the marketing tools you should be using are the tools that work for you; while it may take a while to get the hang of virtual assistant marketing, once you do you’ll know what you need to do to get the word out.