While reading an article on an Australian site that was talking about virtual assistants, this was the opener that caught my eye:

Ever wondered what you could achieve if you didn’t have to spend two days in a row fiddling with powerpoint slides? Or hours creating a spreadsheet?

Mundane tasks like these are particularly frustrating because someone far more junior would be perfectly capable of doing them for you.

Now, the rest of the text was focused on a corporation that was sending their “mundane tasks” to virtual assistants, but after reading just those two paragraphs – three sentences – the thought that struck me was simple: is this a reasonable approach to virtual assistant marketing?

Sure, there are a number of administrative tasks that virtual assistants can take on that will help business owners to get through the day with a bit less stress. Sure, there are many businesses that could benefit from having a virtual assistant who was able to answer calls – at least for a few hours each day.

But is it really good for your own morale – and, the success of your virtual assistant business – to say that what you do is “take on mundane tasks so that business owners and their associates won’t have to”?

Marketing your virtual assistant business is something that takes a lot of work, and that begs the question: won’t you be able to market your business more effectively if you feel great about what you do?