Virtual Assistants: Marketing with Newsletters

There was a comment on yesterday’s post that pointed to a series of 4 posts describing ways in which clients are going to use a virtual assistant’s services. After scanning through the all, I particularly liked the suggestions regarding a company newsletter:

(source)50. Design your company newsletter. A company newsletter is a way to keep your business in the minds of clients, potential clients and associates. Whether you choose to send yours via e-mail or traditional snail mail, a virtual assistant can design yours to fit your company, complete with logo, company colors, etc.

49. Compile your newsletter on a monthly/quarterly/yearly basis. Now that you’ve got a great design, send your VA the material you want included and let them pull it together and mail it out for you at the interval you decide is right for your business.

This list is focused not on what a what you can do as a virtual assistant but instead on what a virtual assistant could do.

When you think about it though, what you’re going to find is this: everything that you do to market services for your clients is going to stem from your own VA training in marketing.

A newsletter is a great way to market your services and to keep your clients in the loop about changes your making - it’s also a good way of giving your clients and leads a little something extra that shows that you know your stuff.

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