When it comes to marketing your virtual assistant business, you’ll find that there are a lot of ways to get the word out. First, there’s the online marketing with articles, blogs, websites, forums, Pay Per Click and Pay Per Impression campaigns and all the other things that go along with that. Then there’s the more traditional offline marketing.

Marketing your VA Business offline might seem strange. You might have some questions about why you would need to market a business that takes place mostly over the internet offline too. The answer’s simple: just because your work can come from far away when you’re a virtual assistant doesn’t mean that you can’t have clients in your home town.

(source)Brochures are an effective way to create a professional image and promote your products and services at the same time. Give them to prospective customers for a quick overview of your business and to give them a reason to visit your website for more information.

Distribute your brochure whenever you get the chance: carry them with you wherever you go and hand them out whenever you hand out your business card. Mail your brochure to current clients to inform them of additional products and services that they may be unaware you offer and to prospective clients sourced from rented mailing lists.

Not only are brochures a great tool for marketing your own business but also, once you get the hang of creating them you’ll find another advantage to: you’ll have learned another skill that you can bring to your clients.

After all, if you’ve got a great brochure for your business, those clients are going to see just what you’re able to do.

This entry was posted on Wednesday, November 28th, 2007 at 6:07 am and is filed under Virtual Assistant Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.