Yesterday we touched on general virtual assistant marketing and how it can benefit you and how you can put what you learn to work for your clients. Today, we’re going to look at slightly more specific virtual assistant marketing – your website.

When you create a website for your VA business, you’re going to want to make sure that your site sets you apart, but not in a bad way. In other words, when you create your VA website, you’ll want to make sure that it looks professional: a professional website makes you look like a pro, a sloppy website – on the other hand – is going to make it look like you just throw projects together. Would you rather look like a pro or someone who rushes through just to get the work done?

(Hopefully you answered that you want to look like a pro)

Similarly, when you create a website for marketing your VA business, you’ll want to keep your content current. Here’s another example. Let’s say that you create your website and think, “well, that’s done, I’ll never have to do that again.” What message will that send to your prospective customers?

Not updating your website will hurt you in a number of ways. First, it will show that you’re not in touch with online marketing. Second, you won’t be updating information as you grow as a virtual assistant. If you started by offering one set of services, but don’t update your website when you start to offer something more, how will anyone know about it? Third, readers who come back to a website a few times and don’t find anything new aren’t going to keep coming back.

Now let’s look at the other side of the coin. When you update your website regularly – even if you do it by keeping a daily blog – you can offer something of value to those who come to your site. Not only will you be providing information about the services that you offer, but you can also contribute a few marketing tips, let your prospective clients get to know you a little bit and draw the search engines to index your site.

By giving the search engines something to come back for, you’ll be able – in time – to draw more traffic to your website. More traffic = more leads. More leads = more clients.

So, if you were to take a VA training class, what would you learn to include on your website? You’d learn the importance of a great welcome page, what to include on an “About” page, how to write copy for your services page, how to include a news page. You could learn about the importance of blogging and how to optimize your content for the web.

Of course, you’ll also learn more about marketing your VA business online – something that you’ll find is essential to the success of your career as a virtual assistant.

Kandra Hamric – Real Estate Virtual Assistant
Train to Be a Virtual Assistant
From One Virtual Assistant to Another
Real Estate Virtual Assistant Blog
888-REVA-USA (738-2872)

This entry was posted on Tuesday, October 23rd, 2007 at 7:53 am and is filed under Virtual Assistant Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.